Case Studies

Turning Trade Show Interest Into Measurable Revenue

The Challenge

A natural products exhibitor was consistently investing in booths at major trade shows like the Natural Products Expo.

Before the show, they weren’t booking enough appointments in advance.
During the show, the booth stayed busy, but many visitors who expressed interest never followed through afterward.
After the show, the sales team concentrated on a short list of hot prospects while warm leads were left alone until they went cold.

By the time the next trade show rolled around, They were stuck in a vicious cycle—chasing hot leads while letting warm prospects grow cold, ultimately leaving money on the table again and again.

The Tiara Solution: A Smart Website that works around the clock

We implemented a 3-phase conversion system designed to capture, nurture, and convert leads at every stage of the trade show cycle.

Pre-Show Outreach

Reached out to target buyers before the event to schedule booth or meeting appointments in advance.
Automated follow-ups for unconfirmed prospects.

During-Show Engagement

Collected every visitor’s information on the spot.
Used geo-fencing to trigger location-based messages for attendees near the booth.
Sent real-time follow-ups via SMS and email while interest was fresh.

Post-Show Nurture

Kept hot prospects moving forward while nurturing warm leads automatically.
Ensured no contact went cold before the next show.

The Results: A full-cycle campaign that turned interest into bookings

After implementing the system, the exhibitor saw measurable improvements:

65% more pre-booked appointments before the Expo.
Post-show engagement doubled, reducing the number of leads that “ghosted.”
Overall conversion rate from booth visitor to booked meeting rose dramatically.
Warm leads were still engaged months later—resulting in sales long after the show ended.

Now, their calendar fills with qualified meetings, and instead of starting from scratch for the next show, their pipeline stays full with booked appointments and ongoing sales—long after the event ends.

Bottom line:

They stopped losing momentum after the expo doors closed, and started turning booth buzz into booked sales meetings—long after the show was over.

How a Smart Website Turned Browsers into Booked Gigs for a Professional Speaker

The Challenge

Dr. Mariah Stone, a multicultural keynote speaker specializing in diversity in leadership, had steady website traffic—but very few inquiries. Just like many professional speakers, her site was polished but failed to convert interest into booked gigs. As a result, she faced three core challenges:

Steady Traffic, Few Inquiries – Although her site had consistent visitors, very few converted into inquiries or bookings.
Event Planners Dropping Off – Visitors read her bio but left without requesting more details or scheduling a call.
Static Brochure Website – The site looked polished but functioned more like a brochure than a booking tool, leaving opportunities on the table.

The Tiara Solution: A Smart Website that works around the clock

Tiara Marketing transformed Dr. Stone’s static website into a Smart Website that works like a 24/7 booking assistant. Key upgrades included:

Voice AI Integration - Her website can now literally talk to visitors, answer questions, and guide them through her offers. If someone wants to book her for a panel or keynote, the AI walks them through the process.
Automated Lead Follow-Up - Every inquiry gets an instant response. The AI keeps the conversation going via SMS or email until a meeting is booked.
Booking Calendar Built-In - Event planners and media can book time with her directly—eliminating the back-and-forth emails.
Email + SMS Marketing Automation - The system automatically nurtures cold leads, re-engages past contacts, and follows up with attendees after events.
Preshow Scheduling – Instead of waiting for the event itself, the AI pre-books conversations with event planners and hosts, filling her calendar before she even arrives on site.
Postshow Follow-Up – After each speaking engagement, the system sends tailored follow-ups to attendees and organizers, ensuring no warm lead slips away.

The Results: More Bookings, Faster Deals, and Zero Lead Chasing

Before AI, her site converted just 1–2% of visitors into direct inquiry calls — which is pretty standard for most speakers.

After we added her Smart Website concierge, it engaged 3x more visitors, boosting conversions to 4–6%.

The difference was immediate:

Website-to-call conversions increased by 325%
9 new keynote bookings directly from the Smart Website
$45,000 in confirmed speaking fees
Lead response time dropped

The Takeaway

Now, instead of chasing leads or juggling back-and-forth emails, her calendar fills itself while she focuses on delivering unforgettable talks.

A beautiful site is nice—but a Smart Website built by Tiara Marketing works 24/7 to qualify leads, book calls, and follow up automatically. For Dr. Stone, that meant more bookings, more revenue, and less time chasing event planners.

And with preshow scheduling built in, her calendar starts filling before she even arrives at the event. Postshow follow-up keeps the conversation alive long after the applause, turning interest into lasting opportunities and repeat bookings.

Leads Were Pouring In—But the Pipeline Was Full of Holes

The Challenge

For this high-performing sales agent, lead generation wasn’t the problem. Facebook ads were working and the interest was there. But without a reliable system, most of that interest slipped away. The agent faced three core challenges:

Cold Leads from Slow Follow-Up – Leads were coming in at all hours, but most went cold before anyone could respond.
Missed Calls & Unanswered Texts – Inquiries piled up with no timely responses, leaving money on the table.
Overwhelmed by Juggling Tasks – Outreach, meetings, and admin work stretched the agent too thin, causing qualified prospects to slip through the cracks before they could convert.
And like many reps working trade shows, it was easy to get caught up with the “ready to buy now” customers — while the undecided and not-quite-ready group slipped away, leaving future revenue untapped.

The Tiara Solution: A Voice Assistant That Never Sleeps

That’s when the Tiara Marketing team stepped in. We built a 24/7 Voice AI assistant—a fully branded, always-on rep designed to reflect the business’s brand voice and respond in real time. This AI-powered system now works across both the website and phone line, instantly engaging new leads the moment they opt in.

Here’s what it does:

Greet potential clients with a warm, professional tone
Ask pre-qualifying questions to filter in the right leads
Answer FAQs, pricing questions, and objections in real time
Automatically book strategy sessions or discovery calls

Most importantly, it keeps nurturing the undecided prospects — staying top of mind and warming them up until they’re ready to buy. All without lifting a finger. We handled the tech, scripting, setup, and integration—so sales teams can focus on closing deals.

The Results: Faster Follow-Up, Better Prospects, and More Time to Sell

Once the AI went live, the sales team noticed an immediate difference:

Lead response time became instant—no waiting, no lag.
No more chasing DMs or scrambling to reschedule missed calls.
Higher-quality prospects coming in already pre-qualified and ready to talk.
Discovery calls became focused, efficient, and conversion-driven.

And instead of losing future sales, the “not yet” leads are consistently followed up with and converted over time — turning what used to be lost opportunities into new revenue.

Leads Weren't the Problem Their Call Back was Lacking

The Challenge

For this busy contractor, demand wasn’t the problem. The phone rang nonstop, ads were generating interest, and referrals were steady. The real issue? Managing it all while still servicing existing clients. Without a reliable system, too many opportunities were falling through the crack

Overwhelmed by Inbound Calls – Calls came in at all hours, but there wasn’t always time to answer.
Missed Estimates & Delayed Responses – Prospects lost patience waiting for a call back and moved on.
Juggling Jobs & Admin – Balancing work on-site with client communication left no room for consistent follow-up.
Leads Going Cold Fast – Without quick contact, qualified prospects disappeared before booking.

The Tiara Solution: A Voice Assistant That Never Sleeps

We built a 24/7 Voice AI assistant—fully branded to represent the contractor’s business, qualify leads, and book appointments automatically. Now, whether it’s the phone line or website, every new inquiry gets answered instantly.

Here’s what it does:

Greets every caller with a friendly, professional tone
Asks screening questions to separate serious jobs from tire-kickers
Provides details on services, pricing ranges, and availability
Schedules estimates and service calls right into the calendar

All without pulling the contractor off the job site. We handled the scripting, setup, and integration—so they could get back to building, not babysitting the phone.

The Results: Faster Responses, Bigger Projects, and Less Stress

Once the AI went live, the results spoke for themselves::

Lead response time became instant—no delays, no missed chances
More high-ticket projects came in from pre-qualified leads.
Quotes and estimates filled the calendar automatically.
The contractor gained time back to focus on clients and finish jobs faster.

And the best part?
Instead of wasting time chasing calls, this contractor now spends time closing deals—and the AI just keeps booking.

Coaches Are Drowning in DMs and Discovery Calls

The Challenge

In the coaching and marketing space, growth often comes with more pressure—not less. One coach came to us exhausted. She had a strong offer and a steady stream of interest, but the back-end was eating her alive. The core challenges were clear:

Manual, Time-Draining Processes – She spent hours answering DMs, repeating herself on every discovery call, and managing her calendar by hand.
Leads Slipping Through the Cracks – Even with a VA, inquiries were getting lost in long email chains and scattered systems.
Demand Outpacing Bandwidth – She wasn’t short on interest—she was short on time to follow up, nurture, and convert leads efficiently.

The Tiara Solution: A Voice AI That Works Around the Clock 24/7

That’s where Tiara Marketing came in. We built a fully branded Voice AI assistant—designed to reflect her brand, serve her clients, and drive sales—24/7.

Now, her assistant is live on both her website and phone line, ready to:

Welcome prospects with a warm, polished introduction
Ask smart pre-qualifying questions to attract the right clients
Handle FAQs, pricing, and objections instantly
Book strategy sessions or discovery calls automatically

Most importantly, it keeps engaging the “not yet” clients—building trust and nurturing them until they’re ready to invest.

All without her lifting a finger. We handled everything—tech, scripting, setup, and integration—so she could focus on what she loves most.

The Results: Faster Responses, Better Leads, and More Freedom

The moment her AI went live, the shift was immediate:

Lead response time? Instant.
No more chasing DMs or rescheduling missed calls.
Higher-quality leads showing up already pre-sold.
Discovery calls went from draining to energizing.

And now, instead of burning out chasing every inquiry, she closes the ready-to-buy clients while her AI nurtures the rest into future revenue. See how our AI books calls, qualifies leads, and gives coaches their time back—no extra hires needed.